Why consider online qualitative research with Qualboard ™
Simple… better data
- The longer timeframes and ability to carefully think before responding generate richer, more detailed responses
- It combines the interaction of group discussions with the thoughtfulness of individual interviews
- A typical Qualboard ™ project provides the level of data equal to 3-4 traditional focus groups
- Qualboards ™ provide the capability to present visual stimuli, refine concepts and re-present to the same audience
- Qualboard ™ has unique features including ‘response first’ and ‘full masking’ to prevent bias and allow for 1-to-1 dialogue
A national database (consumers, business and medical) and experienced, top-notch recruiters allow us to recruit your study anywhere in the U.S. At 20/20 Research, we’ve taken 20 years of traditional recruiting experience to the online arena. In addition, with online qualitative research, there in no travel time and no time wasted in airports, uncomfortable hotels and unfriendly restaurants.
Finally, your Qualboard ™ really is your Qualboard™ – it’s branded with your company name and logo and we remain invisible throughout the entire project… stepping in to help with training and technical support.
Want to learn more? Call us at (800) 737-2020 to sign up for one of our free, monthly orientations. In this hour-long session, we will walk you through all you need to know to make an informed decision about taking your next project online with Qualboard ™.
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